Using Small Business Coaching to Dominate Your Industry
As a small business owner or a freelancer, it can be daunting to go up against the giants in your industry. However, it happens. Mom-and-pop shops regularly compete with the likes of Amazon, small bed and breakfasts take lodgers who may have stayed at Holiday Inn, and independent restaurateurs consistently draw clients away from larger, national chains.
Unfortunately, this David-and-Goliath battle isn't always easy, but small business coaching can help you to dominate your industry. Here's an overview of just a few of the necessary elements.
1. Have a Unique Brand Proposition
To compete with industry giants, you have to offer something unique and interesting. When diners choose an independent restaurant over a chain, for example, they choose it because the food is better or the atmosphere is more compelling. If the independent restaurant offered basically the same experience, there wouldn't be a reason to patronize them.
As a small business owner, you have to identify a hole, fill that gap, and essentially convince customers that they need your products or services.
2. Feel Bigger Than You Are
Often, it helps to feel bigger than you are. Depending on your niche and the market you're going after, this can be accomplished in multiple ways. In some cases, it may mean an easy-to-use, fast website. In other cases, it may be a professional sounding phone system or access to conference rooms for meetings with clients even if you really work out of your basement. However, you also have to balance the feel of big with the personal touch that clients crave from small businesses.
3. Always Be Learning
"Always be closing" is the rallying cry in all kinds of industries, but as a small business owner, it's arguably even more important to always be learning. To rise above the fray, you should constantly be analyzing processes, developing new marketing angles, and learning about business in general.
While there are countless books, blogs, and podcasts, it also helps to get hands on experience through small business coaching. Eagle Courses, in particular, help you refine your leadership skills in a way that allows you to make the most of your employees.
4. Focus on Leadership
Arguably, your employees are one of the most important elements of your business. If they are happy, they will be more productive. Beyond that, however, it's critical to guide your employees in the right direction, and that requires strong leadership skills. Relational leadership is especially helpful because it imbues your employees with a sense that you are listening and that you care. That in turn drives loyalty and increases performance.
As your enterprise grows and you have a team of managers overseeing employees, it's also critical to ensure that your leadership philosophy is being used consistently throughout your organization. Eagle customizes small business coaching to match your enterprise's philosophies.
If you're ready to take the next step and really solidify yourself as a competitor to the giants in your industry, it's time for small business coaching. Eagle courses help you and your management team gain the leadership skills you need to dominate your industry. Get started with the personality profile, or contact us directly.